Vision
Maithil.co.in sources heritage clothing directly from women artisans in Bihar’s Mithila region, ensuring every piece is truly hand-painted and fairly paid. By removing middlemen, we raise artisan incomes, improve quality, and keep living traditions alive—so shoppers wear art with integrity, and makers earn with dignity. Each order helps bridge the gap between global demand and rural creators, taking Mithila art to the world while building stronger, more resilient communities at home.
What we’re trying to accomplish
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Take Mithila’s living art to the world through heritage clothing that is truly hand-painted and handcrafted.
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Remove middlemen by sourcing directly from women artisans so more of the value reaches the maker, not the intermediary
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Build a stable, dignified livelihood pipeline for Mithila artists with fair, transparent pricing and consistent orders.
Why it’s a good idea to buy from us
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Authenticity guaranteed: Every piece is hand-painted—not printed—and comes from direct relationships with artisan families in the Mithila region. This preserves the technique and quality that mass production can’t match.
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Fair economics: Direct sourcing means more income in artisans’ hands, which improves product quality, reduces exploitation, and sustains the craft long term.
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Purpose with proof: Small-batch production, traceable sourcing, and maker-first pricing align with global best practices in ethical fashion and responsible supply chains.
How we’re making the world better
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Economic empowerment: Fair, direct pay raises household incomes for women artisans and supports education and healthcare—tangible quality-of-life improvements.
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Cultural preservation: Each purchase keeps centuries-old Mithila motifs and knowledge alive and valued in modern markets, protecting a GI-recognized heritage from mass imitations.
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Systemic change: Demonstrating a maker-first model creates demand for transparent, ethical sourcing in fashion—shifting value back to the hands that create.